Fractional Commercial Director

Helping early stage tech startups drive growth by closing key deals and building repeatable sales process proven to work. I bring over a decade of commercial leadership and enterprise sales expertise from leading tech businesses including RTB House, Epsilon, UNiDAYS and Groupon. Additionally, I've founded and scaled multiple businesses including BO Affiliate (AWIN certified Affiliate & Lead Gen Agency) and Dami Experience (Members rewards card).

Vijendra Kunwar — Fractional Commercial Director

How I Work

Every engagement is structured around your stage and what you actually need — not a fixed retainer that looks the same for every client.

Step 1

Discover Call

We assess where you are in your commercial journey, what your key priorities are, and identify where I can add the most value.

Step 3

Agreement

We make adjustments where appropriate, sign the agreement, and kick off your growth journey.

Over a decade of commercial experience at multi-billion dollar tech businesses

Vijendra Kunwar

Fractional Commercial Director

Industry Expertise

Senior sales roles at two of the world's leading AdTech platforms — a deep learning DSP and a 1:1 personalisation engine. Not a generalist. A specialist who knows the buyers, the objections, and what closes deals in this space.

Built from Scratch

Launched a new market from zero — no brand, no relationships, no playbook. Secured enterprise-level contracts. Also co-founded BOA Affiliate, built it to 10 clients and a team of 10. I know what zero-to-one commercial motion actually requires.

Proven at Scale

£7M+ ARR built in a single account. 7-figure enterprise deals closed. Awarded Business Developer of the Year for delivering the highest revenue across the business. Results, not credentials.

Book a 30-minute call.

If there's a fit, we'll know within 30 minutes.
No pitch. No deck. A direct conversation.